2023 – What’s On The Horizon for Adventure Tourism?

Adventure tourism is growing fast – after all, who doesn’t want to experience new cultures, explore remote locations, or participate in outdoor activities?

The global adventure tourism market was valued at $325 billion in 2018 and is expected to reach $420 billion by 2023. The rapid growth of this sector can be attributed to several factors including:

  • Increasing disposable income among millennials who are more inclined to spend money on experiences rather than material goods;
  • The popularity of social media platforms such as Instagram where users share their photos from exotic destinations with friends and followers;
  • Increased awareness about climate change leading people to seek out nature-based vacations.


Check out what will influence our industry in 2023, and take your slice of the multi-billion dollar pie!

The Increase of Eco-Friendly Tourism

We all know that the environment is a very important aspect of our lives. The more we care about it, the better we will be able to preserve our planet and make sure that future generations can enjoy its beauty as well.

In recent years, there has been an increase in eco-friendly tourism – which means that people who visit certain places are interested in seeing what nature looks like without any human intervention or interference. They want to see what things look like naturally instead of being modified by man-made structures and to connect with wildlife.

This type of adventure tourism helps promote environmental awareness among visitors because they get to learn about conservation efforts being made by local communities on their own land while also learning more about their culture. 

The Popularity of Solo Travel

Solo travel is becoming more popular, and it’s not just for those who are single!

They may have friends or family who travel with them occasionally or they might prefer to go it alone every time they hit the road. Whatever the reason for travelling solo, adventure tourism operators in 2023 would be wise to make sure their experiences can attract solo travellers while making them feel safe and personally connected to their tour.

The Rise of Adventure Sports

Adventure sports are becoming increasingly popular, and guests around the world now have easy access to activities like rock climbing and skydiving! Safety measures must be taken when participating in an adventure sports activity, making preparation and the guests’ physical suitability critical for this tourism segment.

The Role of Technology

Technology is having a huge impact on the adventure tourism industry. The use of mobile apps has become an important part of many adventure activities, especially those that require planning or booking in advance. Apps and websites can also be used to provide information about the destination and its attractions so that you know what to expect before arriving at your destination, with pointers on where to stay or what to do.

Mobile technology is also being used in other ways by companies offering outdoor adventures such as rafting, hiking, mountain biking and horseback riding. 

For example:

Companies may offer GPS tracking devices or comms systems so that participants can keep track of one another while they’re out exploring nature together; this helps ensure everyone stays safe while having fun.

Most companies allow users to book their tickets online and complete their waivers before going on their trip; this makes it easier than ever for people who want an exciting experience without having any trouble getting ready beforehand.

You can improve the perception of your company, your guest experience, and your onsite processes with the help of some clever tech. Neglecting these aspects of your business in 2023 may allow you to be overtaken by competitors.

The Increase of Cultural Exchange

Cultural exchange is a key part of adventure tourism. It allows tourists to experience new ways of life and learn about the people who live there, as well as helping them to understand their own culture better.

Benefits of cultural exchange include:

  • Learning about different ways of life
  • Enhancing your own understanding of your own culture and values by comparing them with those from other countries or regions
  • Building more empathy towards others

Connect with your guests and share the culture and history of the region – you don’t have to make your entire experience about it if you don’t want to, but why not take a moment to point out a culturally or historically significant landmark to your guests? Then, instead of just “kayaking”, they’re telling their friends that they kayaked down the very same river Vikings travelled up centuries ago.
You have to admit, it sounds a lot cooler.

The Demand for Luxury Experiences

We’ve already talked about how people are seeking out new experiences that are more authentic than those offered by mainstream travel companies. This trend has led to an increase in demand for luxury adventures–but what exactly does “luxury” mean?

Luxury doesn’t necessarily mean expensive; rather, it refers to high-quality service and amenities that make your experience special and unique. This can be as small as serving water with sliced cucumber and mint leaves after a tour, to a fully catered glamping getaway.

The luxury litmus test – is it Instagrammable? Cue our next point:

The Role of Social Media

Social media has a significant impact on the adventure tourism industry, both in terms of content creation and marketing. The use of influencers has become increasingly popular, as they can reach a large audience and generate user-generated content (UGC). For example, Instagram has seen an increase in the number of users who post photos with hashtags such as #adventuretravel or #outdoorsy.

Social media also provides opportunities for companies to promote their products or services through sponsored posts or paid advertisements on platforms like Facebook, Twitter and Instagram. 2023 will be no different – but as audiences become more attuned to how businesses operate online, it’s more crucial than ever to have an authentic social media presence. 

The Emergence of Adventure Travel Agents

The emergence of adventure travel agents is one of the most significant trends in the adventure tourism industry. With an increasing number of people looking for new experiences, there has been a rise in demand for services that help travelers plan their trips and make them more memorable.

Adventure travel agents offer a wide range of services, including arranging transport, accommodation and other logistics as well as providing advice on things like health issues or safety precautions. They also provide information about destinations so that travelers can choose which ones suit their needs best based on budget constraints and other factors such as weather conditions during specific seasons (winter vs summer).

However, there are challenges facing these professionals too; one being maintaining quality standards while keeping costs low enough so that customers don’t feel cheated out of money spent on their trip! 

Adventure tourism is a growing industry, and it’s important to understand where the industry is headed. In this article, we’ve covered some of the biggest trends in adventure tourism in 2023 so that all tourism business owners can get ahead of the game and make sure your business stays competitive. 

Wherewolf users have even more edge – with powerful insights into their key demographics, we enable you not just find your most lucrative markets but to discover your untapped potential. 

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