It’s easy to get caught up in the pursuit of new customers for your tour or activity business, but don’t overlook the goldmine you already have—your previous guests.
These customers have experienced your offerings firsthand and can become your most enthusiastic promoters. Here are four effective strategies to re-engage your past guests and turn them into lifelong advocates.
1. Request Customer Feedback
Show your past guests that you value their opinions by asking for feedback soon after their tour or activity. This not only demonstrates your commitment to improving their experience but also provides you with valuable insights.
Consider offering a discount on a repeat booking to incentivize them to leave a rating and review. With Wherewolf’s liability waiver software, you can effortlessly set up and send automated follow-up emails to your customer database, making this process seamless.
2. Create a Loyalty Program
If your tour business lends itself to repeat visits, a loyalty program can be a game-changer. Reward your returning guests with discounts on future bookings or exclusive perks like free photos or merchandise. Such incentives encourage them to bring along family and friends, expanding your customer base organically.
A well-structured loyalty program can significantly boost customer retention and satisfaction.
3. Build Your Own Community
Leverage the power of social media to create a vibrant community around your brand. Capture memorable moments during your tours and share these photos and videos on your social media accounts. Follow up with your guests via email, directing them to your online platforms where they can relive their experiences and engage with your content.
This not only keeps your brand top of mind but also fosters a sense of belonging among your customers.
4. Remarketing with Regular and Useful Content
Stay connected with your past guests through regular updates on social media and email campaigns. Share relevant and useful content, such as gift ideas, seasonal suggestions, or insights from your team. The key to effective remarketing is offering value that resonates with your audience. By doing so, you keep your brand relevant and maintain a strong relationship with your customers.
Understanding your audience is crucial when reconnecting with past guests.
By following these strategies, you can effectively re-engage your past guests, turning them into loyal customers who not only return but also become your brand ambassadors. A streamlined, integrated booking and waiver process can provide invaluable insights into customer behavior. By integrating Wherewolf’s waiver platform with your booking system, you can track customer interactions throughout their entire journey, making data-driven decisions to enhance their experience.
Ready to take your customer engagement to the next level? Book a personalized demo of Wherewolf today and discover how our digital solutions can revolutionize your business.