The third and final part of this series reviews the findings, and will help you chart a course to further success in your local community.
Welcome to the third and final part of our series on optimizing your marketing strategies for local success.
Today, we’ll explore actionable insights to help you fine-tune your approach and achieve outstanding results in your community.
Measuring Your Marketing Impact
Every shift in marketing strategy should be measured to ensure effectiveness. Utilizing unique offers for your campaigns provides tangible data you can track.
– Using Discount Codes and Deals
Track the success of your campaigns through your reservation software or by having your reservations team record discount codes and deals. This data will help you quickly gauge how well each campaign is performing.
– Digital Marketing Efforts
Digital marketing, such as SEO and social media management, requires minimal upfront investment until you venture into paid advertising. As your digital marketing expertise grows, continuously ask your guests where they heard about you. Keep a record of what’s working and what’s not to refine your strategies.
– Social Media Engagement
Initiate social media giveaways and hashtag competitions. These are easy to set up and, as participation grows, you will notice an increase in engagement and guests discovering you through social media. We can help promote these events through follow-up emails— you might even find it beneficial to enhance the prize.
Gaining Powerful Insights Instantly with Wherewolf Analytics
For new marketing methods like radio, brochures, or community involvement, it’s crucial to identify the source of your traffic. Encourage guests to share where they heard about you. With Wherewolf, you can customize the ‘Where did you hear about us?’ question to include various options like radio or brochures. This information is then graphed and reported for you.
If you’re distributing brochures at multiple locations, we can add a specific field for guests to indicate where they found the brochure. When guests select ‘Word of mouth,’ we can prompt them to note who referred them. This allows you to identify and thank or reward guest advocates within your Wherewolf database.
We’re Here to Support You
Every change in strategy deserves to be measured and using unique offers for your campaigns will give you real, tangible data you can track. We’re waiting to support you every step of the way.