TripAdvisor and Google Reviews are essential for any business these days.
Whether you run a snowmobile tour company or a shoe store, potential customers will see your ratings and read reviews when they search for your business online.
With so many opinions out there, encouraging online reviews can seem daunting, but let’s put ourselves in the customer’s shoes for a moment. If you had to choose between two businesses—one with a single 5-star review and another with 500 reviews averaging 4 stars—which would you pick?
Getting more reviews doesn’t just build trust among your customers; it also improves your SEO. Google views more reviews as a sign of a reputable and established business, which means better visibility in search results.
We’ve compiled a list of quick, actionable steps to organically boost your online reviews:
Get Your Team Involved
Make it a team effort! If your customers interact with your staff during their experience, encourage your team to ask for reviews. A simple post-tour request like, “Remember, your online reviews mean a lot to us. If you mention me by name, I get entered into a weekly prize draw!” can work wonders.
Customers love to see their favorite staff members rewarded, and you’ll love the positive feedback.
Post-Trip Emails
Follow up with your customers after their visit. This is an excellent opportunity to share more about your business, its origins, and what makes it unique. Remind them how impactful their review can be. Platforms like Wherewolf can automate this process for you, allowing you to send customizable follow-up emails.
For Lite customers, or business owners who want to manage their email campaigns in more detail, tools like Mailchimp offer great templates and detailed reporting capabilities.
Provide Time and Space
After their experience, offer your guests a comfortable space to relax, chat, and enjoy a coffee. Provide Wi-Fi and tablets, and gently encourage them to leave a review online. Most people will appreciate the nudge and will likely leave a quick review while they upload pictures to their social media pages.
Ready to see your star rating soar? Implement these strategies today and watch your online presence—and customer trust—grow.
Wherewolf is more than just digital waivers; we’re a full business suite of integrations, automations, and business-savvy tips to grow your brand. Request a demo with our team now and find out how we can help you.