Incorporating data capture into your Wherewolf liability waiver process can provide valuable insights into your target audience, and even open up new markets—all without any extra time or effort.
For many tour and activity operators, data capture can often take a backseat to the daily demands of running the business, ensuring compliance, and making sure customers have a fantastic experience. We’ve made sure you get all the perks of focussed market research without any of the heavy lifting or time-consuming surveys. Check out this week’s guide on maximizing your waiver data to explore and capture new markets!
Visibility of Information 🔍
When guests book your tour or activity through a third-party agent, access to guest information is usually limited. Similarly, paper liability waivers can often be incomplete, hard to read, or filled with incorrect information. By using online waiver software like Wherewolf, you can gather detailed data on every guest, including names, ages, gender, location, and where they first heard about your tour or activity. This digital solution ensures you can easily analyze booking data on your desktop or mobile device.
Building Customer Profiles 👥
Once you start collecting detailed customer data, you can begin to spot trends and behaviors. For instance, if you notice that many guests come from specific postcodes, you can target marketing efforts in those areas. Or, if many visitors find you through certain Google searches, you can focus your SEO strategy accordingly. With comprehensive data, you can develop targeted email marketing campaigns and deliver more precise messaging, leading to better marketing ROI and higher booking rates. Wherewolf can simplify this process, helping you shape your buyer personas in just a few steps.
Collecting Data from Every Guest 📊
Unlike many booking systems that only gather information from the person who makes the reservation, Wherewolf collects data from every participant. This feature provides valuable insights into group dynamics and decision-making processes. You can also reach out to each guest for feedback – not just the one who booked. For example, the Electric Tour Company found that asking guests to rate their experience via email boosted their online ratings. Marketing manager Brandon noted, “Our staff can ask guests to rate us online when they leave, but an email reminder makes it easy for them to do so immediately. Any negative feedback can be addressed directly and discreetly.”
Analyzing Booking Motivations 🧐
Understanding why people book your tours and activities is essential. Analyzing data on group bookings can reveal the types of groups that frequent your business, such as corporate events, birthday parties, or school groups. This information can help you tailor your experiences and marketing efforts to better suit your most popular demographics.
If you haven’t yet experienced the benefits of Wherewolf’s waiver solution for your business, now is the time to book a free demo.
We can guide you through all the features to help you open up new markets, and gain valuable insights!