Christal Ho isn’t just running one escape room. As Australia and New Zealand’s master franchisor for The Escape Hunt Experience, she owns the flagship Sydney location and supports franchise growth up and down the coast and across the Tasman. Whatever escape room waiver software she chose had to work for her own room and for every franchisee following behind her. That’s a different bar than most single-location operators have to clear.

What Escape Hunt Was Missing

Before Wherewolf, check-in ran on paper. Guests filled out a clipboard form while they waited for their game to start, and the results were exactly what you’d expect from a lounge full of people in a hurry to start playing.

“We couldn’t capture enough of the participant’s information, we didn’t make any use of it once we did, and there was paper everywhere.”

Guests skipped questions. Some filled in fake details. Handwriting was often impossible to read. The business missed the one field that mattered most for building repeat business: a real email address. What Escape Hunt needed wasn’t another form. It needed real escape room waiver software.

The team set two goals: fix the data entry problem, and turn customer information into decisions instead of guesswork.

What Happened When Escape Hunt Switched to Wherewolf

Escape Hunt chose Wherewolf for its design and simplicity, then rebuilt check-in around it. Guests now sit in comfortable seats with an iPad waiting on the coffee table while they get ready for their game.

“It makes the check-in process very seamless.”

— Christal Ho, Escape Hunt

The shift changed what the business actually captured. Every guest who plays now has a real email on file.

“Filling out the Wherewolf app is so easy, the guests don’t even think about how much information we gather. We capture an email from every guest that participates.”

Those emails go to work immediately. Wherewolf sends an automated follow-up prompting TripAdvisor and Facebook reviews as soon as the game ends, no staff member has to remember to send it.

Using Guest Data to Spend Smarter on Marketing

With demographic data (age, gender, location, and how each guest heard about Escape Hunt) flowing in automatically, the Sydney franchise could finally see where its bookings were actually coming from.

One finding stood out: Google was sending them customers who already wanted an escape room experience but didn’t know Escape Hunt existed yet. The team shifted focus toward improving their Google rankings, with strong results. Segmenting by age group, and by local guests versus international visitors, sharpened everything else. The result: Escape Hunt’s Wherewolf-connected locations were spending smarter, not more, to get a better return from their advertising.

One System, Every Franchise

Because Christal supports franchisees beyond her own Sydney location, the value of Wherewolf didn’t stop at one room. Regional franchises went paper-free too, and started comparing notes.

“We can compare data between operations, share how we’re using customer data to make decisions and develop best practices.”

— Christal Ho, Escape Hunt

Escape Hunt Runs Franchises Across Two Countries. One Waiver System Keeps Them All in Sync.

For a franchisor supporting locations on both sides of the Tasman, a check-in system that only worked for one room was never going to be enough. Escape room waiver software that captured clean data, automated follow-up, and let franchisees compare notes gave Christal something to actually build a network on.

“I highly recommend it.”