Torin and Alice run The Flying Bike, an electric bike tour business. They switched to digital waivers to get out from under boxes of paper. What they actually got was a dataset that ended up doing three separate jobs, marketing, legal protection, and eventually, keeping the business open during COVID.
What The Flying Bike Was Missing
Every waiver used to be paper, filed away in boxes that grew harder to manage every season. Paper didn’t just mean clutter, it meant zero usable data. Waivers only ever captured the person who booked, not everyone actually riding, so there was no real read on who their customers were and no way to reach most of them again.
“It was about being more organized instead of having boxes of papers. Then the marketing opportunity to gather emails from all of the customers instead of just the one who books.”
The Data Starts Working: Marketing
Digitizing waivers meant capturing every rider, not just the booker. That full customer list, not just names on a booking form, unlocked automated post-trip emails, review requests, and marketing campaigns The Flying Bike never had the data to run before.
The Data Starts Working: Legal Protection
The same records that built a marketing list turned out to matter just as much for liability. In six years working with Wherewolf, The Flying Bike has faced exactly one claim from a rider. Torin pulled that specific waiver immediately, no digging through boxes or old filing cabinets.
Wherewolf won’t let a rider proceed until every question is answered, so there are no blank fields at the moments that matter, and any waiver from any date is available instantly.
“That’s the main thing, understanding what’s the value when it comes to protecting your business. And so if you can be organized, and you can be confident in that, it can mean the difference of thousands and thousands of dollars.”
— Torin, The Flying Bike
The Data Starts Working: An $8,000 Grant
When COVID hit, The Flying Bike’s local council offered grants to tourism-based businesses, on the condition they could prove it. The same dataset built for marketing and liability turned out to be exactly what the grant application needed.
“Our local entity was giving grants to tourism-based businesses and you needed to prove that so many of your customers were tourists or coming from out of town. Because of the demographic data we have collected through Wherewolf, we were very easily able to write up a report showing that 90% of our guests are coming from out of town, and we were able to get an $8,000 grant during Covid. That helped us keep our doors open.”
— Torin, The Flying Bike
One Dataset. Three Different Kinds of Value.
The Flying Bike didn’t build three separate systems for marketing, legal protection, and grant reporting. They built one, a digital waiver, and it paid off in ways none of them expected going in.
If this sounds like where your business is at, get in touch with our team to see what Wherewolf could do for you.