Ian Clark knows about getting up close and personal with his customers. As co-owner of SkyTrek Tandem Hang-Gliding and Paragliding in Queenstown, New Zealand, he accompanies people on the ride of their lives as they launch off Coronet Peak and soar over the Wakatipu Valley below.
The daily flights off Coronet Peak have always been carefully orchestrated. For years, Ian couldn’t say the same about his marketing.
What SkyTrek Was Missing
Every guest filled out a paper form, and every form went the same way after that.
“We had paper forms for the customer to fill out, and then those forms had to be filed, collated, and eventually would end up in a paper box.”
— Ian Clark, SkyTrek Tandem Hang-Gliding and Paragliding
That data rarely made it into a format anyone could actually use. When Ian tried to measure whether his marketing and advertising were working, he had nothing reliable to check it against.
What Happened When They Switched to Wherewolf
SkyTrek implemented Wherewolf in 2013 and now runs every sales and marketing decision off real customer data. Going paperless turned out to be the smaller win, the bigger one was speed.
Ian no longer waits weeks or months for staff to enter data into a spreadsheet, if it ever got entered at all.
“We can access the information from anywhere, at any time, immediately after we’ve gathered it, whether that is in the field, on the mountain, or in the office.”
A Clearer Picture, Sharper Marketing
Every check-in now captures where guests are travelling from, their age, gender, and how they heard about SkyTrek, turning guesswork about ad spend into an actual answer.
“Data has made it easy to make decisions about marketing spend which we otherwise would have found quite difficult to make… this has led to quite substantial savings.”
— Ian Clark, SkyTrek Tandem Hang-Gliding and Paragliding
SkyTrek Runs Lean. The Data Does the Heavy Lifting.
As a small operator with no dedicated business development team, every marketing dollar has to earn its place. Wherewolf gave Ian the numbers to make that call with confidence instead of a guess.
If this sounds like where your business is at, get in touch with our team to see what Wherewolf could do for you.