Every hour Carmen Narancsik’s staff spent buried in paperwork was an hour guests weren’t on the Kicking Horse River. Carmen co-owns Glacier Raft Company in Golden, British Columbia, the top-rated activity in Golden on TripAdvisor, running everything from gentle half-day floats to “pure white water” runs with a 15-person team. Before anyone touches glacier-fed water, they check in, learn safety procedures, and gear up. For years, that process ran on paper, clipboards, illegible handwriting, and staff manually re-typing it all later.
What Glacier Raft Company Was Missing
The team collected paper registrations and waivers, then manually collated the information into something usable, guest by guest, form by form.
“We had a lot of manual entry every day. The chance for error was higher, being unable to read people’s handwriting was a problem, it was boring and no one looked forward to doing it.”
What Happened When They Switched to Wherewolf
Glacier Raft Company integrated Wherewolf’s arrival app, trading clipboards for iPads. Check-in got faster immediately.
“It’s very intuitive and easy for our guests, so it’s quicker, there are less mistakes and people seem to enjoy it.”
The bigger win showed up in the daily schedule, not the check-in line.
“It was worth it for the fact we’d no longer have to manually add emails to our newsletter, or input the data we collect on our guests. We have been able to cut out at least one hour of admin time from our daily routine.”
— Carmen Narancsik, Glacier Raft Company
A Clearer Picture, Sharper Marketing
Wherewolf’s integrations with Mailchimp and TripAdvisor keep guests engaged after they leave the river, automated follow-up emails, newsletters, and review requests, without anyone on staff re-typing an address by hand.
Every check-in also captures age, gender, and location, straight into a customer database Glacier Raft uses to build more targeted marketing campaigns instead of guessing who’s actually booking.
Glacier Raft Company Traded Paperwork for River Time
Going paperless did double duty: it freed up staff, and it backed up the eco-conscious image that matters in the middle of the wilderness they operate in. That time goes straight back into the trip itself, guiding first-timers through their first rapids and watching them come back at the end of the day happy. For Carmen, seeing guests “stoked about their experience is really rewarding.”
“We’re also stoked on going paperless.”
— Carmen Narancsik, Glacier Raft Company