For over three decades, Sea Rocket has been a fixture on the Maryland coast. They’ve built their name running parasail rides and boat tours out of Ocean City. New ownership took over in 2017, and William joined the team just before COVID hit. What started as a single beach stand grew into multiple locations across Maryland, Florida, Delaware, and Virginia by 2022. Scaling a watersports business across four states meant one thing. Sea Rocket needed watersports waiver software built for volume, not a clipboard system that worked for a single beach.

What Sea Rocket Was Missing

In the early days under new ownership, Sea Rocket had no structured systems for operations or marketing. Business was good anyway.

“We crushed it that summer, but because back then we didn’t have very good systems or marketing, people just showed up!”

That worked when growth was accidental. It stopped working once Sea Rocket started expanding into new states in 2021 and 2022. COVID had already pushed the industry toward digital solutions, and Sea Rocket started with SmartWaiver.

“We started with SmartWaiver, which didn’t collect any data. Marketing wasn’t the original concentration, but we were growing really quickly.”

— William

Realizing the importance of data collection and efficient operations, Sea Rocket started looking for real watersports waiver software, something built for volume and data, not just a digital signature form.

What Happened When They Switched to Wherewolf

William didn’t know the industry when he started. He looked at what the best operators were actually using.

“When I started all this, I didn’t know a whole lot about water sports. So I went to see what are the best operators using.”

Sea Rocket adopted Wherewolf, integrated directly with FareHarbor, their booking system. The first rollout focused on day-of check-in, and it had to hold up under real volume.

“We do up to 126 people every hour. In the beginning when we were figuring things out, getting the waiver simple so they can actually do it in person was important.”

From there, William customized Wherewolf location by location to fit how each site actually worked.

“80% of our people fill out waivers ahead of time, making it much easier.”

— William

With four out of five guests already checked in before they arrive, staff only need to walk the remaining twenty percent through the waiver on-site. That’s less time spent on paperwork at the counter, and more time getting guests out on the water, which is the whole point.

Turning Guest Data Into Shoulder-Season Revenue

Every waiver also captured something SmartWaiver never did: real guest data. How people heard about Sea Rocket. Which social platforms they used. What they booked, and when.

“We’re now getting much more detailed data, like exactly how people heard about us, which social media platforms they used, and other specifics like that.”

For a seasonal business, that data solved a real problem: filling the slow months. Sea Rocket used it to run targeted email and social campaigns aimed at the shoulder season, the weeks before and after peak summer when bookings usually dry up.

“The biggest advantage of Wherewolf has been our ability to market and generate revenue in our shoulder months.”

Running Four States on One System

Sea Rocket’s locations don’t run the same way. Florida operates year-round with full-time crews. Maryland is seasonal, with a much smaller team to work with.

“In Florida, we can have full-time crews since we operate year-round. Whereas up in Maryland, we’re limited by how many full-time people we can have.”

Wherewolf’s waiver software gave every location the same standardized process, whether the crew was five people or fifty. That consistency let Sea Rocket scale without rebuilding their systems every time they opened somewhere new.

Sea Rocket Outgrew a Clipboard. Wherewolf Helped Them Scale To Four States.

Sea Rocket’s expansion from one Maryland beach stand to four states wasn’t just about better boats or busier weekends. It came down to systems that could scale as fast as the business did.

“It’s just easy. I never have any issues with it, day-to-day or week-to-week. That’s exactly what we like.”

— William